Riyadh, July 03, 2019, SPA -- The General Entertainment Authority (GEA) represented by its Chief Sector Development Officer, Eng. Ahmed Al-Sharqi, signed a memorandum of understanding with the Colleges of Excellence Ltd. (CoE) represented by its CEO, Dr. Fahad Bin Abdulaziz Al-Tuwaijri, to enhance cooperation between the two entities and transfer expertise in the fields of training, education and human resources development. The MoU was signed at GEA’s headquarters in Riyadh on Sunday June 30 th . The agreement aims to promote cooperation between both parties by attracting students in programs supervised by CoE and engaging them in practical training programs through the events licensed by GEA. Throughout the agreement, GEA would also partake in outlining the standards and skills required for workers in the entertainment industry in accordance with CoE’s curricula which is aligned with global vocational training institutions. This step reflects GEA objective to promote the entertainment sector by enrolling young Saudi talents and enabling them to contribute to the ambitious industry’s development in accordance with the highest standards, in line with the Kingdom’s Vision 2030. About the General Entertainment Authority: In line with one of the pillars of the Kingdom's vision 2030 in creating a vibrant society, the General Entertainment Authority has been established to organize, develop, and lead the entertainment sector to provide exciting entertainment options, and tailored experiences to the needs of people from all walks of life around Saudi Arabia. Also, to stimulate the role of the private sector in building and developing entertainment activities. The General Entertainment Authority contributes to supporting the Saudi economy by participating in diversifying its sources, raising its gross domestic product, supporting small and medium enterprises and increasing the proportion of foreign direct investment in the entertainment sector. --SPA 16:21 LOCAL TIME 13:21 GMT 0016 www.spa.gov.sa/w1130787