RIYADH — The Saudi Food and Drug Authority (SFDA) CEO Dr. Hisham Aljadhey emphasized the need for ensuring product safety and strictly adhere to the specifications set by the authority in order to preserve the health and safety of consumers in the Kingdom. “The product safety supports continuity and provides opportunities for export,” he said while noting that Saudi products are now being exported to the European markets. He made the remarks during his meeting with the CEOs of companies operating in the fields of food, drug, medical equipment, and supplies in the southern Asir region. The meeting was held at the headquarters of the Abha Chamber of Commerce and Industry. Dr. Aljadhey stressed the authority’s keenness to communicate with the private sector in all regions to enhance the level of services provided as well as to support investment. “The safety and availability of products supports tourism in the Asir region, as it is one of the most important tourist destinations where the development and progress it is witnessing in the Kingdom,” he added.