RIYADH: Saudi telecom operator Mobily has deployed a new artificial intelligence-based technology in collaboration with Swedish firm Ericsson to enhance network performance across the Kingdom. The “Ericsson AI-based network solution” is expected to enhance end-user experience by providing 5G network diagnostics and root cause analysis. The announcement about the new technology, which will help cater to the needs of the growing number of mobile phone users, was made during the LEAP 23 international technology conference in Riyadh. “Ericsson’s artificial intelligence-based solution enables our customers to enjoy superior and uninterrupted 5G connectivity to stay connected with loved ones or to document key moments anytime, anywhere,” said Mobily Chief Technology Officer Alaa Malki. He said the company has a “very clear strategy when it comes to digitalization.” “This year we are focusing a lot on artificial intelligence. We think that this new trend of the industry is pushing the boundaries where we can bring more efficiency, improving our customer experience,” the Mobily official added. Ekow Nelson, vice president at Ericsson Middle East and Africa, said: “Our success relied on Ericsson’s artificial intelligence-based network solution built with machine learning models that learn from the live network using the multiple sources of data to deliver near real-time improvements, thus avoiding interruptions during critical and peak times.” Both companies also announced the launch of Mobily Pay, a mobile financial service, during the ongoing LEAP 23 international technology conference. The new solution will allow all the users in the Kingdom to conduct personalized financial transactions like contactless payments, money transfers, international remittances, digital card payments, cash-back, bill payments, and mobile top-ups. During the conference, Mobily signed multiple MoUs with Huwaei and Ericsson. Malki said several of those MoUs focussed more on customer experience using AI.