Riyadh, February 3, 2022, SPA -- Huawei Consumer Business Group has opened the new company store in Riyadh, which is considered the biggest international main store, in the presence of Prince Faisal bin Bandar bin Sultan, the President of Saudi Esports Federation; Minister of Investment, Eng. Khalid Al-Falih; Minister of Communications and Information Technology, Eng. Abdullah bin Amer Al-Swaha; President of Huawei Consumer Business Group - Middle East and Africa, Pablo Ning; CEO of Huawei Tech Investment Saudi Arabia Eric Yang and senior executive directors, on the sidelines of the international technological Conference "LEAP". The area of the store is over 2,000 square meters with a simple design, where visitors of the Huawei store will be able to enjoy a full rich experience with overwhelming offers of the latest devices and smart technologies by Huawei in the 5G, artificial intelligence and clouding. Huawei’s strategic vision matches Saudi Vision 2030 in attracting more businesses, enabling the continuous transfer of knowledge, and contributing to the development of the retail sector in the Kingdom of Saudi Arabia. Eng. Al-Falih, during his opening speech, stressed that the government of the Kingdom of Saudi Arabia is going on with its efforts that support shifting to a digital economy with a faster pace at the level of public and private institutions and individuals, in addition to benefiting from advantages that the Kingdom of Saudi Arabia enjoys thanks to its distinguished geographical location, competitive power and the cultural and civil diversity. As a result, the Kingdom of Saudi Arabia welcomes Huawei Company in Saudi Arabia and its expansion locally and regionally. For his part, Ning said: “We in Huawei have always appreciated the participation of consumers as a top priority, where our relations that we built with our customers exceeded the buy-sell operations, especially that we enjoy a deeper relation with them. We have established this store in Riyadh as a specialized place to meet consumers and tech enthusiast to test the latest developments in the consumer technologies, where Huawei also established a special area in the store for the flexible life of artificial intelligence, which allows clients an opportunity to explore this life and the promise of telecommunication and internet of things.” Also, Yang stressed Huawei’s commitment, in conjunction with the launch, to supporting the targets of Saudi Vision 2030 related to reaching digital transformation and boosting the Kingdom of Saudi Arabia’s status as a focal hub for technology in the region, saying: “We are grateful to the Ministry of Investment and Ministry of Communications and Information Technology to support Huawei’s ambition and paving the way to realize this success. Being an international leading technological company, Huawei opened the store as part of its broader plan to expand its presence inside the Kingdom of Saudi Arabia, and eventually we have shown or commitment to speeding up digital awareness and designed the store in a way that reflects the life pattern in the Kingdom of Saudi Arabia, which is represented by widely spread intelligence and shows how Huawei technology can enhance the daily lives of consumers in Saudi Arabia.” --SPA 12:57 LOCAL TIME 09:57 GMT 0008 www.spa.gov.sa/w1686822