Lulu Group has further expanded its presence in the Eastern Region by opening its latest Hypermarket in the Kingdom of Saudi Arabia. The Hypermarket which is also 30th in the country was inaugurated by Hamad Bin Mohammed AlbuAli, Vice President of the Chamber of commerce Eastern Province in the presence of Yusuff Ali MA, Chairman of Lulu Group International and other dignitaries. The 100,000 sq. feet single level hypermarket is located in Al Rakkah district and will showcase abundant range of fresh fruit, vegetables, meat and seafood from around the world, an in-house bakery to serve up fresh-baked breads and cakes, as well as shopping options that tap into new award-winning trends. These include a wide selection of plant- based meat substitutes and foods, a special organic and superfood selections and an extensive ‘free-from’ range varieties. A special feature will be the unique emphasis on food products grown and produced in Saudi Arabia – farmed fish, the best cuts of locally slaughtered lamb and beef in the meat section, Saudi coffee, Saudi-grown fruits and vegetables and also foods made in Saudi Arabia. On the occasion, Yusuffali MA, Chairman of Lulu Group said, ““We are proud to see yet another great retail addition to our growing circle of iconic stores which is a testimony to the fact that the LuLu Group has continued to expand and invest in the Kingdom even through the challenging pandemic months”. “We are proud to be a part of Saudi Arabi’s overall development and will continue to support sustainable development strategies. Thanks to the wise leadership” added Yusuffali. The Al Rakah store will also offer shoppers the environmentally-sound and technologically advanced service of an e-receipt for every purchase which will go as an SMS message to their phone upon payment at the checkout counter. The store will also highlight sustainability with a special Refills section for first time in the kingdom where customers can refill their packs with coffee, millets, spices and pulses in-store while they shop and be environmentally friendly with savings on packaging. Also present on the occasion were Saifee Rupawala, CEO of Lulu Group, Shehim Mohammed, Director LuLu Hypermarket Saudi Arabia, Moiz Nuruddin, Regional Director-LuLu Eastern Province, Eng. Muhammad Ahmad Bubushait Executive Manager–LuLu Eastern Province and other officials.