Under the patronage of Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Chairman of the Royal Commission for AlUla (RCU), AlUla Camel Cup will be held from March 14-17, with a grand prize pool of SR80 million. The RCU said that the AlUla Camel Cup is organized by RCU in collaboration with the Saudi Camel Racing Federation. The event seeks to develop camel sport as a basic component of the Kingdom's cultural heritage and will be pinnacle of the Kingdom's camel-racing season. Amr AlMadani, CEO of the Royal Commission for AlUla said: “The AlUla Camel Cup will celebrate the most noble of Saudi Arabian sporting traditions, welcoming royalty VIPS, the elite of the sport and many distinguished guests to the most glorious of settings for this illustrious occasion.” For his part, Mahmoud Suleiman Albalawi, Executive Director of the Saudi Camel Racing Federation, said: “The pinnacle of the Saudi Arabian camel racing season, which will crown a Champion of Champions, can have no better setting than the performance grade track at AlUla, a jewel of the desert where tradition meets modernity. AlUla Camel Cup is one of the flagship sports events of AlUla Moments 2023 calendar of events and festivals, which includes five major festivals and six marque events. Other sports events taking place include “The Custodian of the Two Holy Mosques Endurance Cup in AlUla 2023, “AlUla Trail Race", and the "Saudi Tour".