Feature will allow parents to filter out sensitive or suggestive material Company also publishes new content guidelines for community members DUBAI: Snapchat has added a new feature to give parents more control over the type of content their children can see. An addition to its Family Center, the new content controls “will allow parents to filter out Stories from publishers or creators that may have been identified as sensitive or suggestive,” the company said on its website. The platform has also published new content guidelines “for members of our community whose content appears on Stories or Spotlight,” it said. Stories is the name of Snapchat’s content platform, and Spotlight is its entertainment service. “From the start, Snapchat was designed to be different,” said Georg Wolfart, head of policy at Snap Inc. “As opposed to traditional social media platforms, Snapchat was made to provide a private, positive and safe platform to interact, which includes what content is consumed. Snapchat provides a non-judgmental platform to enhance real relationships with the people and things you love.” He added: “We are deliberate about the type of content we allow on our platform, and our policies are designed to uphold these standards.” The company claims to reach more than 90 percent of 13- to 34-year-olds and 71 percent of parents in Saudi Arabia.