Initiative aims to provide hundreds of millions of meals to people in need Sheikh Mohammed bin Rashid Al-Maktoum says it is a message from the UAE and its people to humanity DUBAI: Sheikh Mohammed bin Rashid Al-Maktoum, the ruler of Dubai, has launched a campaign which aims to sustainably provide hundreds of millions of meals to people in need, the Emirates News Agency has reported. The 1 Billion Meals Endowment campaign will establish a fund toward creating a sustainable and resilient food aid system to combat hunger and provide a safety net for vulnerable groups. It will also aim to assist victims of conflicts, natural disasters, and crises worldwide. Sheikh Mohammed said: “[Some] 828 million people suffer from hunger around the world; this means one in 10 people. As humans and as Muslims, it is our duty to be there for those in need, especially during the month of Ramadan. “Even a small but sustainable contribution makes a bigger difference than a one-time large contribution.” He added that the campaign was a message from the UAE and its people to humanity. He said: “Our moral code compels us to take a leading position in the global efforts to eradicate hunger and alleviate suffering.” The campaign is run in line with the Mohammed bin Rashid Al-Maktoum Global Initiatives. It strengthens the UAE’s contribution to international efforts to eradicate hunger, in accordance with the UN’s Sustainable Development Goals for 2030. It also builds on the UAE’s previous Ramadan campaigns.