A Dubai charity auction dedicated to support the inauguration of a Ramadan sustainable food aid endowment fund raised Dh97.9 million ($26.6 million). The auction hit a record by selling the ‘P 7’ plate, the most expensive license plate in the world for Dh55 million ($14.9 million), breaking the former record of Dh52.2 million ($14.2 million). Dubai's “Most Noble Numbers” charity auction for special numbers, held on April 8, and whose proceeds will go to the One Billion Meals campaign, managed to sell 35 special numbers including 14 license plates, 10 Du phone numbers, and 11 Etisalat phone numbers. The proceeds from the auction will go to the “One Billion Meals" campaign aimed at finding sustainable solutions for hunger and malnutrition in vulnerable communities, and to implement targeted programs, projects and initiatives within systematic plans and specific targets to eradicate hunger. The charitable bids on vehicle plate numbers hit a total of Dh91.5 million ($24.9 million), and the Etisalat phone numbers raised about Dh3.3 million ($904,500), while Du numbers amounted to Dh3 million ($818,800). According to the Sheikh Mohammed bin Rashid Al Maktoum Global Initiatives, the “Most Noble Numbers” charity auction supporting the One Billion Meals campaign, offers philanthropists an innovative opportunity during the Holy Month of Ramadan to contribute to establishing a food safety network that starts in the UAE and serves the vulnerable categories in unfortunate communities. The One Billion Meals campaign, held under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, aims to revive the endowment as a development tool for societies, ensure the sustainability of giving, and contribute to global hunger eradication efforts, considered one of the most significant development goals. Alongside the charity auction, the One Billion Meals campaign has five other contribution outlets: the official website, call center, shareholding in the endowment, and bank transfers. The campaign also receives donations via text messages.