Video initiative sees local influencers promoting Jeddah DUBAI: Google has launched a new video-based campaign, in collaboration with Saudi creators, to promote tourism in Jeddah. Called “Let’s Go with Google,” the campaign features three road trip experiences in the city, during which Saudi content creators explore the region with the help of Google. The videos are in Arabic but feature English subtitles to reach as wide an audience as possible. The first episode, which aired on April 13, featured Sultan Al-Badran and Mosab Al-Maliki. It highlighted the artistic and cultural side of Jeddah, showcasing the Islamic Arts Biennale and Hayy Jameel, an arts complex and creative hub in the city. The second episode will focus on history and feature the UNESCO World Heritage Site Al-Balad, while the third will highlight nature in Jeddah as seen on a boat trip in the Red Sea. Saudi content creators will be seen using various Google products in the videos, such as Search, Maps and Lens, to explore the different areas. The campaign marks Google’s “first collaboration with Saudi talent to promote the Kingdom in new and creative ways,” said Dina Al-Samhan, head of Google Advertising Partnerships in Saudi Arabia. The campaign will also feature creators Yazeed Al-Dereni and Maram Beeko, in addition to Al-Badran and Al-Maliki. Global searches on Google in 2022 for Saudi Arabia as a travel destination increased by 160 percent year on year, while Jeddah was the second most searched for location by residents in the Kingdom, according to the organization’s internal data. The video series is available on Google Arabia’s YouTube channel, as well as Twitter, Facebook and Instagram accounts.