RIYADH: Diriyah Company will promote its work and future plans at the Arabian Travel Market 2023, which will take place from May 1 to 4 in Dubai. The event, described as the leading exhibition for travel professionals in the Middle East, aims to showcase the business potential in the region for inbound and outbound tourism. This year it will highlight in particular the future of sustainable travel under the theme “Working toward net zero.” Diriyah Company said its participation at the event reflects a number partnership agreements between tourism authorities in the Kingdom and leading international hospitality brands, and is an affirmation of the value of the historical city of Diriyah as a cultural and tourism destination. The company invited all those attending the Travel Market to visit the Saudi pavilion and meet its representatives. The focus of its business is on protecting, preserving and celebrating the history of the Kingdom, by transforming the Diriyah region into one of the most attractive cultural tourism destinations in the world. Diriyah City officially opened to tourists from all over the world in November last year with the inauguration of UNESCO World Heritage site At-Turaif and the nearby Bujairi Terrace, a new prime dining destination. The city’s growing capabilities and ambitions in the tourism and hospitality sectors has been further demonstrated by the signing of 38 confirmed partnerships with hotel operators, and on Wednesday, Diriyah Company announced the launch, in partnership with Aman Group, of two hotel projects: “Aman Wadi Sfar” and “Janu Diriyah.” Diriyah Company said its representatives at the Travel Market in Dubai will participate in a number of sessions during the event to discuss important topics such as the Kingdom’s leading role in sustainable development, tourism and economic growth, and its efforts to harness green growth and bring about positive change. The development of Diriyah as a mixed-use development, encompassing hospitality destinations, trade activities, retail outlets and natural attractions, aims to enhance the distinctive character of the region and promote its cultural importance to attract visitors.