It’s time to enjoy the best of British food traditions this summer at the LuLu British Food Festival. The week-long culinary journey at all the LuLu Hypermarket outlets in Saudi Arabia, was inaugurated by Neil Crompton, British Ambassador to the Kingdom of Saudi Arabia at the LuLu Hypermarket in Yarmouk, Riyadh. On this occasion, LuLu launched 8 new UK brands with more than 60 products under their umbrella. LuLu currently has over 4000 products from the UK for shoppers. In Jeddah, the festival was inaugurated by Cecille Elbeleidi – Consul General of the United Kingdom to Jeddah, Saudi Arabia at the LuLu Hypermarket Al Marwa, Jeddah. In Dammam, the festival was inaugurated by Toff Wahab - Head of the British Trade office & Director of Trade & Investment at the LuLu Hypermarket Rayyan, Dammam The popular annual festival offers a wide variety of food products imported from the UK across LuLu stores and online at www.luluhypermarket.com and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and brands. Shoppers will be able to make the most of the finest British summer treats, from freeze-packed berries to teas, British organic milk, flavoursome yogurts and specialty breads. The promotion will run across the entire chain of 30 LuLu Hypermarkets in Saudi Arabia. Many British products were specially flown in to fill the aisles of Lulu, the largest hypermarkets for this promotion. The stores also showcased beauty and hygiene brands such as soaps, detergents and home cleaning products. Speaking on the occasion, Neil Crompton, His Majesty’s Ambassador to the Kingdom of Saudi Arabia said, “I am delighted to inaugurate the British food festival at Lulu supermarkets, with 8 new brands and over sixty new products for the UK, including organic and Scottish salmon. The UK - Saudi trade in food products is growing, with Saudi date exports growing 19% by value and 30% by volume last year!” “At Lulu Hypermarket, we are proud of our long and delicious list of British products. We are delighted to showcase the best of Britain at this festival. Besides special promotions on British products, Lulu Hypermarket turns a tasty spotlight on British food, cheeses and drinks from the U.K. Home goods are also be showcased,” said Shehim Mohammed, Director Lulu Saudi Hypermarkets, “The Lulu Group has its own award-winning logistics and warehousing facility in Birmingham to service our entire hypermarket chain.”