RIYADH: The wait is over as luxurious destination VIA Riyadh finally opens on May 11.  Located in Riyadh, the Salmani architecture used in the area blends in with the capital’s local character. It offers customers a shopping experience showcasing local and international brands, making it the premier location for luxury shopping.   The area also features the renowned five-star St. Regis Riyadh hotel and seven luxurious cinemas, one of which is open for individual reservations.  The destination is home to numerous high-end restaurants, international cafes, the luxurious ManuH Cigar Lounge, and the Via Mercato food store. Other food spots include Indian-inspired Gymkhana, and Spago, led by the internationally-renowned, two-Michelin-starred chef Wolfgang Puck.  VIA Riyadh offers a shopping experience that includes a range of luxury fashion brands, as well as art stores such as Phoenix Ancient Art, Richard Orlinski, and Artfeena — a Saudi gift shop that offers antiques inspired by the Saudi culture and the Kingdom’s various regions.  Abdullah Al-Olayyan, sales account manager, said that Artfeena tells the story of Saudi culture.  “This is an art boutique that showcases our heritage in a contemporary style, and every piece tells a different story, and we decided to open in VIA Riyadh because we want to show the world our heritage and culture and deliver it through gifts,” Al-Olayyan told Arab News.  The area also boasts an exhibition called Seven, which showcases some of the most valuable and rare classic cars in history.  To further enhance the shopping experience, VIA Riyadh features the Indulge in Luxury Center, which provides fashion services, personal shoppers, and a team of experts.  Fashion and footwear brands like Ashi, Elie Saab, Brandon Maxwell, Tom Ford, Dolce & Gabbana, Zimmermann, Mwas, Isaia, Aquazzura, and Sergio Rossi are also available in the area, as are watch and jewlry brands like Bellucci, Charles Oudin, David Webb, Cle, L’Atelier Nawbar, and Maria Tash.  Visitors who want a fresh haircut can visit Chaps & Co and Jacques La Coupe hair salon.  Various premium services are available to VIA Riyadh guests to improve their stay, including delivery services, valet parking, and personal assistant service.  To learn more about VIA Riyadh, please visit the site.