The high cost of sunscreen is resulting in more skin cancer cases, according to charities who are calling on the UK government to scrap VAT on protective creams. Melanoma skin cancer is on the rise and 4,000 cases annually are linked to poverty, according to the Melanoma Focus charity, which argues that a VAT cut would reduce the number of deaths. Susanna Daniels, the chief executive of Melanoma Focus, said: “The government could help make skin protection more accessible to all, regardless of income level, by removing VAT from high-factor sunscreens. This would be a cost-effective way to cut the overall incidence of skin cancer and could help save lives.” The move would bring the UK closer to Australia, where sunscreen is subsidised. Melanoma is the fifth most common cancer in the UK and the deadliest form of skin cancer – yet 86% of melanomas are preventable. Melanoma Focus surveyed 2,003 adults, and found that half thought sunscreen was too expensive, while 10% said they did not use it because of the cost and two-thirds (67%) said they would use more if it were 20% cheaper. The survey also said most people (58%) did not know the signs of melanoma skin cancer, which include a mole that has changed shape, or colour, or looks and feels unusual, as well as skin with a sore that does not heal within four weeks, or has visible lumps, or hurts, itches, bleeds or scabs. There are about 2,300 melanoma skin cancer deaths in the UK every year, which the number projected to rise. Cancer Research UK has forecast there could be about 26,500 new cases of melanoma skin cancer every year in the UK by 2038, up from 16,700. One in 36 men and one in 47 women in the UK will be diagnosed in their lifetime. Michelle Richardson, 49, from Hampshire, was diagnosed with melanoma in 2018 after spotting an itchy mole on her back, which was then removed. She had 18 months of clear scans, then felt a lump on her pelvis. “By the next day I had seven lumps and within a week I was no longer able to eat or walk and breathing was very difficult. A scan found the melanoma had spread throughout my body including in my spine, lungs, spleen and brain. I had stage 4 incurable melanoma and my life as I knew it changed forever,” she said. “I was utterly terrified and felt so guilty about the thought of leaving my 10-year-old daughter without a mum. I had immunotherapy treatment for two years and I’m currently in remission and hope it stays that way for as long as possible.” Amy Callaghan, the MP for East Dunbartonshire and former member of the health and social care committee, backed the call to remove VAT from sunscreen. “When 52% of people in my constituency can’t afford to turn on the heating, it’s unlikely they’ll take on extra expenses like sunscreen,” she said. Cancer Research UK’s senior health information manager, Dr Claire Knight, added that the cheapest way to protect yourself was to stay in the shade and cover up. She said: “It’s worth remembering that you don’t need to spend a lot on a sunscreen to get good protection – what matters is an SPF of at least 15, and a star rating of 4 or 5.” Dr Louise Soanes, the chief nurse at the Teenage Cancer Trust, said few people realised that getting painful sunburn just once every two years could triple the risk of skin cancer, and that melanoma was the most common skin cancer in young people in the UK, with the number of cases rising. An HM Treasury spokesperson said: “We recognise the impact that rising prices are having at home which is why we are providing significant support worth on average £3,300 per household. This includes holding down energy bills, uplifting benefits and delivering direct cash payments. “High-factor sunscreen is on the NHS prescription list for certain conditions and is already provided VAT-free when dispensed by a pharmacist to these patients.”