RIYADH: The first Tourism, Entertainment and Cultural Investment Forum will kick off on Monday at the Riyadh International Convention and Exhibition Center. ‎The forum aims to serve businessmen and women and find solutions to the various challenges facing investors in the tourism, cultural and entertainment sectors, according to a statement. The first session will be an open dialogue with Investment Minister Khalid Al-Falih, while the second session discusses the potential for investment in the tourism sector and the most prominent challenges facing it. The third session highlights foreign investment, within the framework of raising the local and global status of the tourism sector in accordance with the goals of the Kingdom’s Vision 2030. The fourth session will witness a broad discussion on investment in the tourism sector, under the main theme of “opportunity or challenge.” The forum sessions will include a presentation of examples of success stories in the tourism, cultural and entertainment sectors. The forum will also witness the signing of a number of agreements and memorandums of understanding with some government agencies and private sector companies. Naif Alrajhi, vice chairman of the board of directors of the Riyadh Chamber of Commerce and chairman of the tourism committee, said: "The forum also aims to stimulate foreign investment in Riyadh, and activate the partnership between government agencies and stakeholders from investors and entrepreneurs, in addition to empowering the private sector in the investment business forum‎. Naif Alrajhi, vice chairman of the board of directors of the Riyadh Chamber of Commerce and chairman of the tourism committee. "The forum is an opportunity for investors and those interested in presenting sector issues and initiatives to enhance the investment in the promising opportunities provided by the Kingdom’s Vision 2030 in these promising sectors, which constitute one of the goals of diversifying sources of income‎," he added. "The Kingdom is distinguished by geographical and climatic diversity that provides great opportunities for various tourist, recreational and cultural activities‎,” Alrajhi said, ‎calling on all interested investors and entrepreneurs to attend the forum and participate in its discussions, to come up with insights and initiatives that will enhance the capabilities of these promising sectors.