Executives from the company’s regional and global operations told business and marketing experts from the region about its latest consumer insights, products and solutions DUBAI: Google announced new consumer insights, products and solutions on Wednesday in Riyadh, as the company’s flagship global advertising and commerce event, Google Marketing Live, took place in Saudi Arabia for the first time. Executives from Google’s regional and global operations joined business and marketing experts from the region at the event to discuss the future of artificial intelligence in the business world. “We’re excited to host Google Marketing Live in Riyadh for the first time,” said Anthony Nakache, the managing director of Google MENA. “Google’s presence here today is a testament to our commitment to supporting businesses in the Kingdom and their digital growth.” The company showcased its latest advertising products and new features on Google Search and Maps, along with a range of AI features and products that will be available in Saudi Arabia. It said the innovations include an enhanced experience on PerformanceMax, Automatically Created Assets, and Merchant Center Next. PerformanceMax, which allows advertisers to access all of their Google Ads inventory from a single campaign, will now use generative media models and large language learning models to generate “professional grade creatives” across YouTube, Display and Search with minimal information, the company said. Automatically Created Assets will enable advertisers to generate and adapt their adverts in real time, so that they are more relevant to customers, it added. In addition, Google said, businesses of all sizes can now manage online and offline product and business information through Merchant Center Next, which includes a simplified process for onboarding and product upload and management, together with improved ad integration and comprehensive reporting. “AI has long been the cornerstone of Google’s products and services and we’re excited to announce new AI-powered features, such as AI in PerformanceMax and Automatically Created Assets, for businesses in Saudi Arabia to help drive better performance and reach more customers,” said Nakache. Google Marketing Live is an annual event during which the company showcases its latest advertising and product offerings.