Riyadh Air showcases its livery for first time in sky

  • 6/12/2023
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Riyadh Air first liveried aircraft took a flight over its home city of Riyadh on Monday ahead of its public debut at the 54th Paris Air Show on June 19. The Boeing 787-9 Dreamliner painted aircraft with the modern and striking livery was revealed in Riyadh at King Khaled International Airport. The historical moment and ceremony were attended by highnesses, excellencies and official dignitaries. The aircraft flew at low altitude over several notable landmarks in the Riyadh skyline, including KAFD, Boulevard city and some of the iconic main towers. The aircraft will make its public debut on June 19 at the 54th Paris Air Show as part of Riyadh Air’s first appearance to global audiences. The new airline will elevate the way the world travels with a new level of guest experience and technology that will pioneer the future of the travel industry. The brand identity of Riyadh Air reflects the modern and forward-thinking theme from Saudi Arabia. It is inspired by the warmth and hospitality of the Kingdom and the vibrant lavender colors that carpet the desert in the spring, the beautiful livery is one of a series which will continue to push boundaries in aviation. It has been designed to incorporate visual references to the Kingdom and the city which include the sweeping curves of Arabic script with the global campaign tagline ‘The Future Takes Flight’. Riyadh Air will build connectivity from the capital city to over 100 destinations around the world due to its convenient location with over 60 percent of the world’s population within eight hours flying time. Earlier this month, the new airline announced at the 79th IATA Annual General Meeting (AGM), that it had obtained “RX” as the airline designator code. — SG

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