Under the creative direction of Hoor Al-Qasimi, twin of the late founder Khalid Al-Qasimi, the eponymously named label from London continues the latter’s legacy by honoring the codes he developed DUBAI: Drawing inspiration from various Middle Eastern cultures, London-based fashion Brand QASIMI’s latest collection was showcased in the UAE with help from students at the University of Sharjah, who designed a pop-up store in the city. For the latest updates, follow us on Instagram @arabnews.lifestyle The latest collection from QASIMI is based on various cultures in North Africa. The Spring/Summer 2023 collection was showcased in Sharjah and students helped design and construct the interior space and furnishings for the Sharjah Biennial pop-up retail store. With a neutral color palette, the collection draws inspiration from the Tuareg people, the Saharawi people, and the Sahel regions, featuring colors such as palm tree green, sandy beige and deep blue. Under the creative direction of Hoor Al-Qasimi, twin of the late founder Khalid Al-Qasimi, the eponymously named label from London continues the latter’s legacy by honoring the codes he developed. “Legacy is not just about what you leave behind. It’s also what you do going forward,” Al-Qasimi said in a released statement. Students Munira Almazroua and Fatima Alghfeli were part of the team who built the pop-up shop located in Souq Al-Shanasiyah, Sharjah. The project was supervised by Asil Albaghdadi, lecturer of interior design at the university. “The whole project was so interesting to me personally, from the color scheme to the design style and learning about the story behind the brand and the collection that we were designing the pop-up store for. Then starting the design development stage and presenting ideas and creating visualizations was the most enjoyable part for me and then seeing the project come to life after all the hard work” Alghfeli told Arab News. Almazroua said: “The most difficult challenge was incorporating the various motifs from various cultures into the design and reflecting them in a way that would allow visitors to the area to comprehend the concept of the retail business.” Founded in 2015, QASIMI is a regular on the London Fashion Week calendar. In March, the label announced its QASIMI RISING Talent Incubator, which aims to provide emerging designers with financial support, logistical help and long-term business mentorship. ⁠