Users will be able to explore streaming platform’s content library DUBAI: Google has announced a new partnership with MBC streamer Shahid to feature its content on Google Search. Shahid content will be available under the What to Watch section on Google Search for users in the UAE. Users will be able to explore the streaming platform’s content library from the What to Watch tab and will be taken to Shahid’s website or mobile app when they click on the Watch Now button. The partnership is part of Shahid’s mission “to provide customers with the most convenient ways to access our vast catalog of high-quality shows and series,” said Ahmed Qandil, director of growth and brand marketing at Shahid. He added: “We are absolutely thrilled to be partnering with Google, as the first regional streaming service on Watch actions, to bring Shahid’s vast content library directly to our audiences in Google search results.” More and more people use Google Search to look for shows, said Najeeb Jarrar, regional director of marketing at Google Middle East and North Africa. Shahid is the first streaming service in the MENA region to be featured in Google Search’s What to Watch section, Jarrar added. The feature is currently available in English and Arabic for residents in the UAE and will soon be launched in other countries across the MENA region.