3-year deal reflects integration of the security sector with sports in line with Vision 2030 objectives CEO of SAFE Turki bin Matooq Al-Thonayan: We believe that this sponsorship comes as an effective way to support a distinguished club and raise fans’ quality of life RIYADH: The National Security Services Company, owned by the Public Investment Fund, on Tuesday signed a three-year sponsorship contract with Saudi Arabian football club Al-Ittihad that includes mutual commercial and marketing rights between the two parties. For the latest updates, follow us on Twitter @ArabNewsSport The agreement reflects the integration of the security sector with sports in line with the objectives of Saudi Vision 2030, and will help both parties strengthen communication with fans and beneficiaries. Turki bin Matooq Al-Thonayan, CEO of SAFE, said: “As a security company that aims to contribute to achieving the objectives of the quality of life initiative, including supporting the sport sector in the Kingdom, which contributes to achieving the objectives of the Saudi Vision 2030, we believe that this sponsorship comes as an effective way to support a distinguished club and raise fans’ quality of life.” Abdulwahab bin Ahmed Abed, CEO of Al-Ittihad, said: “We are proud to be sponsored by the National Security Services Company, as they are a trusted partner in the Kingdom for the private security sector to enhance its support for the sport sector and the quality of life initiative in the Kingdom in line with our goals and values. We look forward to this sponsorship achieving more successes.” The sponsorship agreement officially kicks off at the beginning of next season.