DUBAI: Gamers8: The Land of Heroes, one of the biggest gaming and esports festivals, launched its official music anthem “GG Geena,” in partnership with Spotify, at the opening ceremony of the event at Boulevard Riyadh City on Friday. Saudi artist and gaming enthusiast Mishaal Tamer and Palestinian Jordanian national Llunr traveled to San Francisco to record the track, which tells the story of how gamers can overcome any challenge. The duo will perform a live rendition of the track at some point during the eight-week event. The anthem “speaks through the Saudi Arabian gaming and esports story but is a piece of music that will resonate with gamers globally,” said Ahmed Al-Bishri, deputy CEO of the Saudi Esports Federation, the body that organized the festival. As part of its partnership with Gamers8: The Land of Heroes, Spotify will host a podcast camp throughout the event and provide regular updates of the official Gamers8 playlist. In addition, it will host two activation booths at Boulevard Riyadh City — one in the festival and another in the Mohammed Abdu Arena music venue — as well as promote Gamers8 on Spotify’s streaming platform and its social media channels. Nicole Aoun, Spotify’s marketing manager for the Middle East and North Africa region, said: “Our unwavering commitment is to deliver an unforgettable experience to both the Saudi and global gaming community.” The company’s focus is to celebrate the “creativity and cultural contributions” of local Saudi talent, she added. To that end, Spotify will place a billboard in New York’s Times Square featuring Tamer and Llunr. Gamers8: The Land of Heroes will conclude with the Next World Forum, a gaming and esports event held at the Four Seasons Hotel Riyadh at Kingdom Center, on Aug. 30-31.