LONDON: The Future Investment Initiative Institute has partnered with the Aramco Team Series presented by PIF, in an agreement aimed at redefining the sports industry landscape by combining the power of sport and business.Aramco Team Series has joined forces with FII Institute to elevate golf tournaments to new heights, according to a media statement released on Thursday, after recognizing that a significant proportion of the sport’s global fans hold senior management and leadership positions in the corporate sector. The strategic collaboration aims to position ATS as a leader in the sports world. With FII Institute as a global strategic partner, ATS also seeks to offer business networking opportunities that harnesses the influence of sports and corporate relationships. Noah Alireza, CEO of Golf Saudi, said: “Through unique offerings such as seminars, roundtable discussions, and thought leadership panels, we hope to redefine the way business is conducted in the realm of sports.” Meanwhile, Richard Attias, FII Institute’s CEO, said: “Partnering with ATS aligns with our mission of impacting humanity by building inclusive platforms for international dialogue, knowledge-sharing and partnership in a variety of sectors, including the ever-evolving world of sport, and golf in particular. Together, we will revolutionize how sport and business intersect.” “This will undoubtedly support the continued momentum within our sport, with the potential to increase purses and services for our talented athletes. It’s an exciting time for women’s golf and the global sports scene,” said Alexandra Armas, CEO of the Ladies European Tour. Khalid Zamil, Aramco vice president of public affairs, said: “The partnership with FII and the PIF’s renewed support are a testament to the Aramco Team Series’ role in promoting women’s golf and driving its growth on a global scale.” Bronte Law, 2022 Aramco Team Series — London champion and golf Saudi ambassador, shared her enthusiasm for the continued support of women’s golf. “These partnerships will undoubtedly take the series to new heights, and I can’t wait to see the impact they will have on women’s sports,” she said. FII Institute is a leading global non-profit foundation focused on four areas — artificial intelligence and robotics, education, health care, and sustainability. Over the past three years, the institute has hosted more than 13 conferences and international summits. The Public Investment Fund has also extended its partnership of the series, reaffirming its commitment to the growth and advancement of women’s golf. The first Aramco Team Series presented by PIF and the new strategic partnership with FII Institute will launch in Riyadh later this year. Throughout the week, business leaders can participate in activities such as city-based seminars exploring topics and investment opportunities around the Aramco Team Series founding pillars of finance, industrial development, sustainability, tourism, innovation, and growing women’s sports. Other highlights include CEO breakfasts, pro-am playing opportunities, roundtable discussions, and Aramco Team Series Empower — a thought leadership panel covering women’s sports and business overseen by influential leaders in their fields.