RIYADH: Some 22.7 million visitors attended the General Entertainment Authority’s events in the first half of 2023, in 120 cities and governorates in the Kingdom. Given the importance of entertainment and its role in strengthening social ties, and being an indicator of achieving prosperity and well-being, the authority worked throughout the first six months of this year to develop new options to enhance the participation of visitors in its activities. In addition, the GEA’s events created thousands of jobs and helped in the diversification of economic activities. The GEA carries out the tasks of organizing and developing the entertainment sector in the Kingdom, in line with Saudi Vision 2030, while providing options and entertainment opportunities for all segments of society in all Saudi Arabia’s regions. The authority aims to enrich life and motivate the private sector to play its role in building and developing entertainment activities.