The Global leading tire company Hankook Tire, in collaboration with its official dealer in the Kingdom, Bin Shihon Group, has launched its electric vehicle performance tire "iON evo" and "iON evo SUV" for the first time in Saudi Arabia. The Hankook iON evo SUV is available in 3 sizes ranging from 20 & 21 inches, while the iON evo is available in 2 sizes ranging from 18 & 20 inches. The latest high-quality Electric Vehicles, producing instant torque that exceeds the level of sports cars with internal combustion engines, require high-performing tires especially designed for EVs to bring out the best performance. Equipped with Hankook Tire’s ‘iON Innovative Technology,’ the high-performance EV-exclusive tire ‘iON evo’ shows excellent grip maintenance, handling, and brake performance, as well as a balanced performance of low noise, fuel efficiency, and mileage. Through the evaluation test carried out by Hankook Tire, the performance of EVs equipped with the iON evo showed outstanding results in terms of driving stability fuel efficiency mileage, and noise pollution in comparison with regular tires. Hankook Tire, in response to the strong instant torque and battery weight of EVs, has enhanced cornering stiffness by up to 10% through its unique ‘EV Grip Boost Technology’. Also, the Aramid Hybrid Reinforcement Belt is applied to improve steering performance and maintain an optimized shape during high-speed driving. Moreover, iON evo increases fuel efficiency by up to 6% by reducing the rolling resistance. And with the EV-specialized compound (ProDurable Compound) composed of high-concentration silica and eco-friendly materials and an even tread wear optimized for high ground pressure distribution, the iON evo offers less wear out and fewer replacements, leading to a longer mileage of up to 15%. Regarding the launching of iON evo tires in the Saudi market for the first time, Mr. Marwan bin Shihoon, Vice Chairman of Bin Shihon Group, Hankook Tire dealers in the Kingdom, said “The launching of iON evo tires comes at a time when the Kingdom is witnessing a great interest in the shift towards relying on electric vehicles, which is evident in the new cities currently being built according to Vision 2030. It is expected that the demand for this type of tires will grow in parallel with the increase in reliance on electric vehicles. Hankook is credited for early preparation for providing this type of tires to customers in the Saudi market. The new tires have a distinguished place in the high-performance electric vehicles tire sector and have received positive reactions and articles in reputable international vehicles magazines, in addition to winning several global design awards. In April of last year, in the latest test conducted by Auto Bild magazine, one of the leading vehicles magazines in Europe, it received an excellent rating in four categories, which are: wet braking, dry braking, rolling resistance, and wet handling. In that same month, iON evo successfully proved both its performance and design competitiveness on the global stage, winning awards in the Product Design category at the Red Dot Design Award 2023 and the iF Design Award, which are two of the top three world-renown design awards".