RIYADH: The Saudi Film Commission CEO, Abdullah Al-Ayyaf, will lead a delegation from the Kingdom at the 80th Venice International Film Festival. The Ministry of Culture affiliated commission, will attend the event organized by La Biennale di Venezia from Aug. 30 to Sept. 9. The commission will organize a roundtable at the event, hosting international experts to discuss the critical challenges of distributing content in languages other than English to global audiences. It will also host a promotional campaign through on the red carpet and advertising screens, showcasing the Saudi film industry and the significant development the Kingdom is making in the sector. The Film Commission seeks to strengthen its presence in international forums and its relations with filmmakers around the world through dialogue and bilateral meetings. It also aims to shed light on the incentive program to attract international cinematic productions to film in the Kingdom and promote unique filming sites in the country. The festival, considered the oldest in the world, is one of the three most prominent, and is officially recognized by the International Federation of Film Producers. The festival’s primary goal is to support worldwide cinema in various forms, including as an art and a source of entertainment. Additionally, the festival arranges events that honor significant individuals in the industry.