Partnership will enhance media content business development and exchange of knowledge and expertise LONDON: Sharjah Media City, known as Shams, and South Korea’s Munhwa Broadcasting Corp. have signed a memorandum of understanding to strengthen cooperation in the global media industry. Under the terms of the MoU, Shams and MBC Korea will enhance media content business development and the exchange of knowledge and expertise. The partnership will also serve to accomplish common goals and advance media content in both countries, in accordance with regulations and legislation. Rashid Abdullah Al-Obed, managing director of Shams, said the partnership with MBC Korea is a testament to Shams’ commitment to building a network of cooperation and partnership with various international media companies. He added that by establishing a sustainable model of professional global cooperation, he hopes to continue raising Shams’ international profile and improve the quality of media output. Choi Hyoung-mun, director of business centre and head of all MBC projects, said that the signing of the MoU with Shams is a manifestation of the strong ties between the UAE and South Korea, adding that the partnership is an important step towards advancing innovation and fostering creativity in the media industry.