DUBAI: Online retailer Namshi and sportswear brand adidas have launched a new campaign, “#YouthOfTheFuture,” to celebrate Saudi National Day. The digital-first campaign encourages Saudi youth to share a photo or video of adidas in Saudi Arabia on any social media platform for a chance to win SR1,000 Namshi credits, which can be spent on adidas products. The photos or videos can be of any adidas product shot in the Kingdom. “Namshi is a homegrown brand with deep roots in the Kingdom,” Areej Al-Babtain, project manager at Namshi, told Arab News. “We’re proud to partner with adidas to celebrate local style, honoring the rich culture, heritage and unique identity that define Saudi Arabia this National Day,” she said. Participants must tag @namshi, @adidas and #youthofthefuture in their posts, which will be reposted by Namshi on its social media channels. The post with the most likes will win SR1,000 in Namshi credits, which can be spent on adidas products.