Cadillac Arabia launches gaming-focused campaign for Saudi National Day

  • 9/25/2023
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Game parade will feature cars decorated in KSA flags or colors DUBAI: Cadillac Arabia invited Saudi gamers to “Maseerat Cadillac,” the brand’s first game parade on the video game Forza Horizon 5, to celebrate Saudi National Day on Sept. 23 at 7 p.m. The campaign draws inspiration from Saudis’ passion for gaming and combines it with the tradition of decorating cars with KSA flags or colors to take part in parades across the country, Cadillac said. The brand has partnered with local influencer Powr Rakan, who livestreamed the parade on his Twitch channel. Embed post: https://www.instagram.com/p/CxVsH1VvIJB/?hl=en Gamers were invited to join the parade on Forza Horizon 5 by designing their Cadillac cars around the Saudi National Day theme. They could also submit their designs through Discord for a chance to win prizes by Rakan. The first-prize winner will receive an Xbox Series X bundle with Forza Horizon 5, and the second and third-prize winners will take home an Xbox Series S and Xbox Elite Series II Controller, respectively. Participants could also win prizes by joining the Twitch stream and commenting on the livestream. Saudi Arabia is home to a growing gaming community, and the Kingdom has made significant efforts to bolster the local gaming industry. In February, Saudi Arabia’s sovereign wealth fund became the biggest outside investor in Nintendo, and earlier this year, the Kingdom hosted a major gaming tournament, Gamers8.

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