DMI aims to become the No. 1 media destination in the Middle East, says CEO Al-Mulla LONDON: Dubai Media Inc. announced on Tuesday from Dubai the launch of its new corporate identity and strategy. The announcement came on the sidelines of the 21st Arab Media Forum, during a dinner party held by DMI at Mina A’Salam Hotel to celebrate the strategy’s approval by Ahmed bin Mohammed bin Rashid Al-Maktoum, second deputy ruler of Dubai and chairman of the Dubai Media Council. DMI CEO Mohammed Al-Mulla said his company aimed to become the No. 1 media destination in the Middle East in the next few years, stressing the importance of the media economy. DMI’s new vision aims to revolutionize the press sector, enhance Dubai’s role as a global economic hub and major gateway to world trade, promote Emirati culture, focus on local affairs, and cover developments in all sectors. The new strategy includes the launch of several initiatives that will improve DMI’s position as a prominent Arab media brand and contribute to the development of Arab media. These initiatives include the launch of the Dubai Media Academy; the Dubai Media Studios, a modern production company operating on a commercial basis; the Media Services Initiative, which will service other production companies; and the Arts Events Company. DMI, the government of Dubai’s official media organization, signed on Monday an agreement with the Dubai Electricity and Water Authority to collaborate ahead of the UN Climate Change Conference, COP28, in accelerating sustainable development and contributing to achieving net zero.