The percentage of food loss and waste in Saudi Arabia reached about 33%, equivalent to 4 million tons annually, while its value is estimated at about SR40 billion annually. The statistics were revealed in a study conducted by the National Program to Reduce Food Loss and Waste, coinciding with the International Day of Awareness of Food Loss and Waste (IDAFLW), which falls on Sept. 29 of each year. The General Food Security Authority (GFSA), represented by the program, launched an awareness campaign on Friday. The campaign aims to increase the awareness of the importance of food security and promote sound consumption practices, as well as stimulating the adoption of solutions that contribute to reducing food waste. The Governor of GFSA Eng. Ahmed Al-Faris has confirmed that Saudi Arabia is working on enhancing the sustainability of the natural resources, and improving the consumption system in order to reduce the loss and waste rate to about 10% by 2030. The GFSA has launched its campaign to raise awareness of the importance of rational consumer behavior, he added, pointing out that awareness is one of the best ways to influence the behavior of community members. Immediately after the awareness campaign was launched, it has witnessed a great interaction from members of society, government agencies, private sector, and associations, Eng. Al-Faris said. It is noteworthy that, according to United Nations reports, the volume of global food loss and waste was estimated at 1.3 billion tons, representing one-third of the food produced globally.