LONDON: Live Nation Middle East, the regional arm of the entertainment giant, is making a global push to promote Arabic music. The company has appointed Amin T. Kabbani to lead a newly formed team that will focus on booking and promoting international tours for Arabic artists. “Expanding our operations to include international touring for Arabic talent is a natural progression for Live Nation Middle East,” said James Craven, president of Live Nation Middle East. “While focusing on established names, Live Nation Middle East is equally dedicated to nurturing up-and-coming regional talent.”As part of its initiative, the entertainment powerhouse will host events at some of the region’s iconic venues, such as Etihad Arena. Craven said Live Nation is committed to nurturing up-and-coming Arabic talent and raising the profile of Arabic music around the world. Kabbani, an industry leader with 15 years of experience, said that he is “truly honored and excited to join the Live Nation Middle East team on this incredible journey of transforming the Arabic touring market.” He added that this is a “remarkable opportunity to not only shape the future of live entertainment but also to celebrate the rich Arabic culture through unforgettable performances.” Live Nation Middle East will kick off its global touring business in early 2024 with an 18-stop tour headlined by an iconic Arab artist.