Jummar is the Saudi partner of PROI, the largest global alliance of independent communication agencies RIYADH: Ibrahim Al-Mutawa, CEO and co-founder of Jummar PR, was named by PRWeek Magazine as one of the most influential professionals in public relations and communications in the Middle East. The magazine’s annual Middle East Power Book for 2023 picked the most prominent public relations professionals in the region. Alongside the selections, the magazine released key analysis and insights about the major challenges and opportunities in the sector. Jummar PR & Communications is a Riyadh-based consultancy firm focused on public relations. Founded in 2021, the company offers solutions and strategies for corporate communications, PR, content creation and media engagement. Using its knowledge of the social, cultural and economic landscape of Saudi Arabia, Jummar boasts expertise in industries including finance, real estate, aviation, education, media, energy, e-commerce, entertainment and AI. Jummar is the Saudi partner of PROI, the largest global alliance of independent communication agencies. The alliance includes 90 companies in 165 cities and 60 countries around the world.