On October 18, the “JAECOO User Theme Conference” was successfully held in Wuhu, China. As the final event of the “2023 JAECOO International User Ecological Co-Creation Conference,” it provided a stage for car enthusiasts worldwide to showcase themselves and share the stories of their explorations with JAECOO. With this “stage” marking the endpoint, let us look back at the entire co-creation conference. Spanning four days, it involved a journey from playing with cross-border modifications, showcasing hardcore technological marvels to stirring a storm of green off-road trends. Witnessed by thousands of users from over 30 countries and regions, JAECOO continually unleashed off-road genes, breaking boundaries, embracing and co-creating with users, and bursting towards a novel off-road ecology. Diverse Premium Exhibitions, Breaking the Boundaries of Off-Road Living When off-roading is mentioned, the images that often spring to mind are towering mountains, vast rivers, and wild and rugged terrains that evoke a sense of roughness, freedom, and power. However, with the advent of Generation Z, an increasing number of youths are striving to break the boundaries of living. Off-roading has transcended its traditional limits, morphing into a lifestyle characterized by unrestraint, individual expression, and self-enrichment. During the user conference, JAECOO deeply resonated with the lifestyle advocacy of the younger generation of urban elites. In the brand’s “Ecological Product Exhibition,” an immersive “car + life” diverse outdoor section was specially crafted. JAECOO broke the boundaries of off-road living, displaying a variety of premium products like tents, storm jackets, golf bags, and more, unreservedly releasing the passion for “off-road + life.” The red J7 official modification car became the “star” of the entire JAECOO exhibition area. The intake grille, front bumper, light eyebrow, body decals, exterior rearview mirrors, and other details of the J7 were upgraded by JAECOO officials, making it more rugged and highlighting its wild charm. The modified J7 not only epitomizes the exceptional personality and style of the users but also accommodates their wild aspirations. Whether traversing forest trails or exploring vast landscapes, it promises an unparalleled exploration and exhilarating driving experience. Green Off-Road Technology, Surpassing the Classic and Reshaping the Off-Road Landscape The pinnacle of driving pleasure is anchored in formidable off-road technology. In the age of electrification and intelligence, off-roading places a premium on technological and product prowess. The ultimate experience brought by innovative technology is where JAECOO"s strength in surpassing the classic lies. During the “Tech Day” of the User Ecological Co-Creation Conference, JAECOO unveiled its brand-new third-generation PHEV technology, propelling green product iterations and laying out a systematic and clear low-carbon path. With “off-road + green technology,” JAECOO is committed to reshaping the off-road SUV landscape, constructing an all-scenario, high-efficiency, and high-performance green journey for users. In terms of intelligent technology, JAECOO’s unique ARDIS all-road intelligent system encapsulates the vast majority of driving scenarios one can imagine. It is not only the most comfortable commuting tool for urban elites but also the ideal companion for traversing mountains and seas. Hardcore Performance Showcased, Global Users Applaud During Test Drives The JAECOO flagship masterpiece J8, fresh off its global debut at the “Geneva International Motor Show”, along with the classic model J7, underwent rigorous examinations from global users and media during the conference. Through multiple rounds and scenarios of test drives, JAECOO displayed its hardcore performance and exhibited its extraordinary allure. JAECOO"s test driving venue was meticulously designed to mirror the brand’s dual attributes of urban commuting and off-road adventuring, divided into Fantawild test drive area and a camping ground for a more adventurous experience. The off-road experience zone at the camping ground included various road condition simulation projects like crescent high-speed sections, U-shaped bends, S-curves, small bumps, continuous wave sections, and ultra-high-speed sections. This setup allowed users to immerse themselves in the collision of speed and passion while thoroughly evaluating JAECOO’s off-road prowess. During successive rounds of test drives, JAECOO shattered the traditional stereotypes that off-road vehicles are not refined, fashionable, or intelligent. The extraordinary style and superior handling of the J7 and J8 earned nothing but praise from the test drivers. JAECOO"s popularity isn"t solely attributed to its exceptional products but also the boundless imaginative space it offers to its users. Aligning with its urban off-road SUV brand positioning, JAECOO has constructed a diverse and boundaryless off-road ecology centered around “travel + life”. JAECOO CEO Shawn Xu emphasized during the User Ecological Co-Creation Conference, “We aspire to connect with users starting with the car, but not limited to it. It extends to a lifestyle with attitude and individualized leisure circles.” Under this strategic guidance, JAECOO aims to integrate the entire lifecycle of users, connecting all links of automobile life, energizing a new off-road ecology, and offering richer life experiences and higher-value services.