DUBAI: Saudi Arabia’s Hia Hub, in collaboration with Fashion Futures, set the stage for a five-day conference covering fashion, beauty, art, design, and luxury during its opening night on Thursday, offering a sneak peek into what fans can expect from this year’s conference in Riyadh’s historic JAX District. For the latest updates, follow us on Instagram @arabnews.lifestyle The event — which runs until Nov. 7 — is being attended by a host of well-known industry leaders, trendsetters, celebrities and influencers from across the world, including Bahraini actress Amera Mohammed, “Saudi Idol” host Rajeh Alharthi, Saudi actress Khairiah Abulaban, and influencers Eleen Suliman, Hasan Ghoneim, Sultan Bin Abdullatif and Zainab Al-Khalifa. Mai Badr, editor in chief of the event organizers, Hia Magazine, and Burak Çakmak, CEO of the Saudi Fashion Commission, both highlighted the rapid growth of the fashion industry in Saudi Arabia and the wider MENA region at the event. “When we launched the first edition of Hia Hub in 2021, we had a mission to become a leading lifestyle event, bringing together the biggest names in fashion, style, beauty, art and culture,” Badr told the attendees in her address. “Saudi Arabia’s cultural scene was thriving, and we are proud to see that this year’s Hia Hub is bigger than ever before, with an extensive five-day program of inspirational, informative, and insightful discussions, masterclasses, seminars and workshops.”