The new location is the company’s 10th cinema complex in Saudi Arabia, where it now has 112 screens DUBAI: Empire Cinemas has opened its first multiplex in Madinah. The new location, at Al-Rashid Mall, has 10 screens, 764 seats, and a children’s theater and play area. It is the company’s 10th cinema complex in Saudi Arabia “The opening of Empire Cinema’s branch in Madinah represents another important step in the company’s history as we expand our presence in the Kingdom of Saudi Arabia,” Gino Haddad, the CEO of Empire Cinemas, told Arab News. “Not only does this give residents and visitors in Madinah an opportunity to watch the latest films in our venue, which is equipped with advanced state-of-the-art equipment, but also fits in line with the Saudi government’s Vision and supports the growth of the cinema sector.” The Kingdom has made significant investments in cinema, and the wider entertainment industry, in the past few years through a range of initiatives, including the introduction of a $100 million film sector fund, which was announced at the Cannes Film Festival in May. The cinema industry in Saudi Arabia experienced 30 percent growth during the second quarter of 2023 compared with the same period the previous year, according to a recent Ministry of Commerce report. The Madinah multiplex is Empire’s second new cinema to open in the country this year, after its Riyadh-Rawaba venue. The company now has 112 screens across the country.