LONDON: Spanish fashion retailer Zara is facing an online backlash for its latest advertising campaign, which social media users have criticized for its alleged similarities with destruction in Gaza. The campaign, named “The Jacket” and part of the brand’s Atelier series, features model Kristen McMenamy carrying a mannequin covered in white cloth, while other mannequins appear with limbs missing. She is surrounded by rubble in the images.Social media users are comparing the depiction with images of the bodies of those killed in the ongoing Israel-Hamas war in Gaza. One eagle-eyed critic also alleged one of the pieces of plasterboard in the background of the images is shaped like a map of Palestine.As the campaign images went viral over the weekend, many on social media were calling for people to boycott Zara. The firm has since deleted posts containing the images but is yet to issue a statement. “Using death and destruction as a backdrop for fashion is beyond sinister, it’s complicity and should outrage us as consumers, boycott Zara,” Palestinian artist Hazem Harb wrote on Instagram.Influencers Noor Amra and Hina Cheema also posted on Instagram, with the message: “We have all seen the devastating images of shrouded bodies coming out of Gaza ... It’s clearly a deliberate mock to Palestinians. They know exactly what they are doing.” Responding to the post, the president of Huda Beauty, Mona Kattan, wrote: “Sick.” Twitter user @AKoleWorld added: “My favorite brand until now. Whole closet was Zara. Sending to a homeless shelter and never buying again.”