RIYADH: The energy efficiency of telecom sector firms in Gulf Cooperation Council countries is set to improve, thanks to the collaborative efforts of regional operators in establishing the Sustainability Innovation Hub. stc group has recently unveiled the initiative in collaboration with GCC telecom alliance members, including e&, Zain, Beyon, Omantel, du, Ooredoo, and other key regional and international partners. This move aims to enhance the availability of affordable and dependable energy sources, significantly reducing their carbon footprint. Given the substantial shifts in the global energy landscape, telecom operators are proactively investigating alternatives to enhance energy efficiency and diminish their carbon footprint. According to a press release, the Sustainability Innovation Hub endeavors to link technology, telecom innovation, and climate action, nurturing a low-carbon economy. The release also noted that by integrating cutting-edge technologies, the hub seeks to unite visionary experts and collaborative efforts to address a key challenge currently faced by the telecom industry. By leveraging the potential of renewable energy sources, namely solar and wind energy, the hub will reduce reliance on traditional fuel sources as a step toward a greener future. The institute will be equipped with state-of-the-art facilities for prototyping, testing, and validating innovative power solutions, according to the press release by stc. Using GCC telecom networks, the hub will accelerate the development cycle and ensure the effective implementation of new technologies within the industry. It will further seek collaborations and partnerships with leading industry players, government entities, and regulatory authorities in order to foster a supportive ecosystem of best practices and standardization. As part of its objective to revolutionize the telecom industry’s energy consumption and sustainability approach, the center will bring together operators, technology providers, and research institutes to further the shared knowledge, resources, and expertise, driving the development of solutions tailored to the needs of the telecom industry. Recognizing the role of skilled professionals in driving innovation, the hub will also offer training programs and workshops to enhance the competencies of individuals involved in designing, installing, and maintaining power solutions within the telecom sector.