DUBAI: Luxury e-tailer NET-A-PORTER has added Saudi brand Abadia on the platform, making it the first label from the Kingdom to join the website. For the latest updates, follow us on Instagram @arabnews.lifestyle Abadia, which gets its name from the melding of the Arabic words for timelessness (abadi) and desert (badiah), is a family-owned brand that is co-founded by Shahd Al-Shehail and her aunt Naeema Al-Shehail. The label aims to empower and support Saudi female artisans by integrating traditional crafts such as sadu, a weaving technique, and naqda, a technique of pulling thin metallic threads through cloth, in their designs. The brand works with luxury deadstock material and end of roll remnant fabric from garment manufacturing and uses real leather only when the designers are able to trace where it comes from and how it was tanned and processed, according to the label. Abadia debuted its first collection on the sidelines of Paris Fashion Week back in 2018 and has been worn by the likes of Jordan’s Queen Rania and US singer-songwriter Alicia Keys.