New federal decree will regulate print, digital media activities, standards in country Decree also covers permits for social media ads, age restrictions on movies, safeguarding of intellectual property LONDON: The UAE government on Monday unveiled a comprehensive federal decree law aimed at regulating media activities within the country. The strategic step aims to bring order to the sector in the Emirates, bolster its reputation as a global media hub, and create the right environment to grow the industry. The new regulations, applicable to individuals, organizations, media outlets, and media-focused free zones throughout the country, will provide opportunities for individuals and legal entities to own media institutions and outlets under specific regulations and conditions. Encompassing a wide spectrum of activities, including the production, circulation, printing, and publishing of media content, as well as audio, video, and digital broadcasting, the decree lays out provisions for the issuance and supervision of licenses and permits for various media pursuits. Highlighting the crucial role of the UAE Media Council and local government entities, the decree delineates their responsibilities in overseeing media regulations. According to the decree, all media individuals and institutions must “adhere to national standards,” covering respect for religious beliefs, safeguarding the country’s sovereignty and symbols, compliance with national policies, and avoidance of “actions that could harm national unity or social harmony.” As per the decree, the UAE Media Council is responsible for issuing permits for the screening of cinematographic and other creative production. In addition to defining the classifications of the Media Content Rating System for prints and creative productions, including books, video games, and cinematic production, it will also be responsible for determining the age groups suitable to view media and entertainment content. The council is also entrusted with issuing permits for “individuals providing advertising or media content on social media and other modern technical means, at a cost or free of charge.” In a bid to maintain ethical standards, the decree mandates that “licensed individuals and media outlets be subject to oversight and supervision by the competent authority.” The UAE Media Council, in collaboration with relevant authorities, will actively promote the safeguarding of intellectual property for individuals, establishments, and any other media institutions in the country. Individuals, organizations, and media outlets have been given a 12-month window, extendable by Cabinet decision, to adhere to the new regulations from the date it takes effect, underscoring the government’s commitment to facilitating a smooth transition for stakeholders to align with the new regulatory framework.