City keen to ‘foster greater creativity,’ Dubai Media Council says Plan aims to double industry’s contribution to GDP LONDON: The Dubai Media Council has announced a new strategy to enhance the industry’s economic footprint and attract top-tier talent. The initiative was approved by Sheikh Ahmed bin Mohammed bin Rashid Al-Maktoum, the second deputy ruler of Dubai and chairman of the council. “The strategy seeks to advance the council’s objective to foster greater creativity in the sector and broaden strategic partnerships to bolster Dubai’s position as a hub for talent in the industry,” it said in a statement. The idea aims to double the media sector’s contribution to Dubai’s gross domestic product, position the city as a global media hub and foster an environment conducive to increased foreign direct investment. To do so, the strategy will improve the protection of intellectual property within the local media sector and focus on the development of media skills and expertise, with a particular emphasis on attracting UAE citizens to pursue careers in the media. It also includes a review of all content produced by Dubai Media, along with the development of electronic games to diversify offerings. Mona Al-Marri, vice chairperson and managing director of the Dubai Media Council, said the organization was “actively working to accelerate the implementation of the new Dubai Media strategy (by) employing an innovative approach that resonates with the city’s rapid development as a hub for creativity and innovation.” The strategy would also integrate legislative adaptations that aligned with the dynamic shifts within the sector, she said.