Onsor Mosha Group commemorated its 10th anniversary with a momentous celebration, unveiling a new chapter in its journey. Marking this milestone, the group rebranded as "Wahaj Group" amidst an enlightening ceremony attended by esteemed VIPs, stakeholders from diverse sectors, business partners, and clients. Abdullah Al Zamel, chairman of Wahaj Group, set the stage with an insightful address, encapsulating the essence of the group"s transformative decade. A visual presentation followed, charting the remarkable milestones and evolutionary strides that culminated in the birth of Wahaj Group. Ahmad Konash, Group Acting CEO, lauded the team"s dedication, applauding their achievements and the solid trust forged with clients. The ceremony saw the announcement of several collaborations, as Wahaj signed an agreement with Dragon Rouge, an independent, globally leading company in the branding industry, represented by Kheireddine Sidhoum. Dragon Rouge’s Co-CEO lauded Saudi Arabia’s positive transformation and growing economy, expressing pride in joining hands with Wahaj to drive forward the desired expansion and growth within the Saudi market. The agreement will help Wahaj develop its business strategy and support its global presence, while expanding Dragon Rouge’s footprint in the Saudi market and worldwide through its agreement with Wahaj’s subsidiary, Gene. Another agreement was signed with the museums and cultural shows company, Jizaal, represented by Salah Al Ajmi, CEO of Jizaal, who expressed high hopes about working with Wahaj on innovative cultural projects. The last collaboration announced was with the project management company FIM, represented by Nouf Nasser, in an agreement which targets the enhancement ofWahaj"s project management capabilities for collective success. Wahaj Group expressed profound pride in these achievements on the Group"s 10-year anniversary, confirming that Wahaj will continue to improve its strategy and expand its presence both locally and globally, as these new partnerships will elevate the group’s capabilities and the services provided to its clients. The ceremony concluded with a panel discussion featuring a number of specialists in communications, marketing, and branding. Delving into the evolving marketing scene in the Kingdom from 2013 to date, the speakers predicted positive prospects for the cultural and creative economy. They also emphasized that Saudi Arabia holds considerable potential due to its thriving economy and hosting of upcoming mega events such as Riyadh Expo 2030 and the FIFA World Cup. As a leading creative communications company in the Kingdom, Wahaj Group has achieved considerable success, with an eye for further growth and development. The group’s growth strategy revolves around developing its diverse portfolio of subsidiaries, including Onsor Mosha, a creative agency specializing in creative services, advertising campaigns, and design; Gene, a strategic agency specialized in building brands, from identity to experience; Fosfor, a studio specialized in motion graphics; and Sayl, which specializes in designing and developing cultural experiences for urban, heritage, and entertainment spaces. Wahaj is driven by a vision to expand its operations and footprint in both local and global markets. Aiming to bolster its position as a leading and reliable company in the business world, Wahaj will continue to leverage its strategic partnerships, along with its focus on excellence and quality, to achieve the ambitions of its partners from both the government and private sectors.