Model Loli Bahia fronts new YSL Beauty campaign

  • 1/3/2024
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DUBAI: French-Algerian model Loli Bahia has starred in another campaign for YSL Beauty. For the latest updates, follow us on Instagram @arabnews.lifestyle The campaign’s video, posted on the French luxury label’s page this week, features Bahia applying two shades of its Rouge Pur Coutour The Slime lipsticks. The orange and nude hues were titled “Fiery Vermillion” and “Scorching Brown.” “Loli Bahia surrenders to the energy of fire with bold shades and the couture matte finish,” the brand captioned the short clip. The model was wearing full black fits for both looks. Her first was a long-sleeved top with leather pants, a classic belt and pointy-toe heels. She wore a blazer, calf-high boots, and tights for her second look. In January last year, Bahia was named as one of the brand’s ambassadors. “Super happy to be one of the YSL Beauty ambassadors,” she wrote on Instagram Stories at the time. At just 21, Bahia is quickly shaping up to be one of the most in-demand models in the industry, becoming a runway fixture in just a few months after a breakthrough Spring 2022 fashion season, where she walked in 65 shows. Bahia, who is signed to Women Management Paris, made her runway debut in 2020 at Louis Vuitton’s Fall 2021 show. She would go on to star in the Parisian luxury house’s advertising campaign for Fall 2021. Since then she has walked for a host of prestigious labels, including Chanel, Givenchy, Lanvin and Valentino. In September, she took to the runway for Fendi and Michael Kors during Milan Fashion Week. She wore a long figure-hugging grey dress, with matching gloves, and black boots for the Fendi show, and opted for a black-and-beige mini lace dress with a cropped black blazer for Kors’ runway. She has also featured in campaigns for Saint Laurent, Courreges and Max Mara in addition to starring on the cover of Vogue Italia. In August, she channeled cozy vibes and comfort in French label Isabel Marant’s fall-winter 2023 campaign. The campaign, shot in black-and-white, saw Bahia dressed in a chic sweater, tights, and a leather jacket.

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