RIYADH: Nawel, a logistics firm based in Saudi Arabia, has raised SR3.75 million ($1 million) in a seed funding round led by NOMD Holdings. Founded in 2022 by Mohamed Balsharaf and Nawaf Al-Shalani, Nawel transforms underutilized spaces in warehouses and retail outlets into efficient storage points and distribution centers. This strategy proves particularly advantageous for the e-commerce sector, enabling companies to strategically store products and expedite shipping, ultimately enhancing the customer experience. “This funding round marks a pivotal moment for Nawel, and we look forward to Nomad Holdings becoming a strategic partner on our journey,” said Balsharaf. Mohammed Al-Khushail, chairman of the board at NOMD Holdings, echoed these sentiments, stating, “We believe that Nawel has the capability to make a significant impact on the future of supply chain management in the region.” Nawel specializes in establishing delivery centers that operate as parcel sorting hubs, facilitating faster and more cost-effective delivery services. This innovation aims to support the rapidly expanding e-commerce industry by ensuring the swift delivery of fast-moving and promotional items. With this fresh injection of funds, Nawel aims to expedite its expansion, extend its network, strengthen its infrastructure, and advance the development of its unified warehouse management system. These enhancements are focused on streamlining business operations and enhancing the overall customer experience.