RIYADH: The third LEAP 2024 tech conference, commencing on March 4 at the Riyadh Exhibition and Convention Center, will see participants focus on the use of generative artificial intelligence as a driver of economic growth.  More than 172,000 visitors and 120 firms are expected at the four-day event, which is being held in collaboration with the Saudi Data and Artificial Intelligence Authority’s DeepFest initiative that brings together experts, policymakers and entrepreneurs in the field. Organized in partnership with the Saudi Ministry for Communications and Information Technology, the 2024 edition will unveil government AI initiatives and the latest industry innovations. The event will include a thought-leadership conference, training sessions, live demonstrations, pitches by startups, and an exhibition featuring the world’s top tech companies. This year’s event is expected to see firms ink a record number of deals, more than last year’s $9 billion, said organizer Tahaluf — a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund. Michael Champion, CEO of Tahaluf, said: “In line with our goal to echo the spirit and build on the successes of our previous editions, LEAP 2024 will venture beyond imagined horizons. With a laser focus on AI, its myriad applications, and transformative advancements, LEAP 2024 is a continuation that will catapult the global tech industry into an elevated realm that is overflowing with untapped potential and unique experiences.” This year LEAP will feature over 1,000 exhibitors showcasing tech innovations for living and working, including gaming, space and cybersecurity.  Over 130 celebrities and changemakers will take the main stage at the conference. Discussions will follow a four-act format — Impulse, Accelerate, Momentum and LEAP — covering ideation, business and personal growth. “The keynote stage will bring inspiring insights into the exciting evolution of the tech ecosystem and its role in humanity, security, and well-being,” added Champion.  “This lineup will feature international tech leaders, global enterprises, policymakers, superstar athletes, and everything in between. Together, they will explore how exponential tech is expanding the social security sector and identify opportunities for shaping digital rights for the wellbeing of this and the next generation.”