RIYADH: The Saudi Ministry of Hajj and Umrah will host the inaugural Umrah and Ziyarah Forum at the King Salman International Convention Center in Madinah from April 22-24. The forum, to be held under the patronage of Madinah Gov. Prince Salman bin Sultan, is part of a series of events held by the ministry to improve pilgrim services. Following a record-breaking 13.55 million Umrah pilgrims visiting the Kingdom in 2023, the forum will serve as an important platform for dialogue, exchange of expertise, and the unveiling of innovative services and solutions that improve the Umrah experience. The event will include dialogue sessions, discussion groups, interactive workshops and an exhibition displaying the latest advancements in the sector. It aims to broaden local and international connections, promote collaboration and forge lasting partnerships in the service of Umrah performers and visitors. Government agency officials, Umrah operators, hospitality providers, transport and logistics companies, health care services, tech and telecom companies, AI pioneers, media outlets, construction firms, travel agents, consumer product suppliers and financial organizations will take part in the forum. The Kingdom will showcase its latest Umrah initiatives and new operational strategies at the three-day event, as well as future schemes in line with Saudi Vision 2030. Developing Hajj and Umrah services in the Kingdom is a key priority of the Saudi government and an extension of the country’s historic role in serving Muslims and Islam worldwide.