Noor Alzayer is the experience partnership management director at King Abdullah Financial District, a role she has held since July 2023. Alzayer has played a pivotal role in establishing partnerships that serve marketing, corporate communications, and experience objectives, creating value, generating leads, and increasing brand awareness. Her responsibilities extend to establishing and activating partnerships and memorandum of understanding agreements, handling key asset portfolios, monetizing key events and experiences through sponsorships, and managing commercial rights roll-outs. Prior to her current role, Alzayer joined stc in 2019 where she played a major role in establishing the partnerships and sponsorships function as a senior consultant, creating and implementing partnerships strategy, in addition to managing mega projects such as LEAP, GITEX Dubai, MWC Barcelona, Saudi Cup, Future Investment Initiative, Riyadh Season, Formula 1, and others. Alzayer was also a member of a specialist development program for in-house consultants where she provided consultancy services in sponsorships, partnerships, branding, public relations, events, and marketing communications across the stc group. In 2017, Alzayer led marketing and events at Lincoln International, where she worked on developing and implementing marketing and communication strategies, planning and managing external and internal marketing campaigns, events and CSR initiatives. From 2013 to 2017 she served as a corporate relationship manager at Banque Saudi Fransi after successful completion of its professional development program, having also spent time in 2013 working at the Gulf International Bank in Bahrain as an assistant relationship manager. In 2012, Alzayer worked at OILWELL7 marketing agency showcasing her early commitment to the field of marketing where she managed her first international event that took place in Ottawa, Canada. She holds a bachelor’s degree in business administration with a specialization in finance from Portland State University, US. Alzayer has certifications from the Project Management Institute in PMP, PMI-ACP, and PMI-PBA. She also holds executive certifications from prestigious institutions such as INSEAD, Oxford University, and the London Business School covering areas such as brand and marketing, executing strategies for results, and building digital partnerships and ecosystems.