Festival will take place Feb. 16-18 with a focus on supporting small businesses, talents LONDON: The second edition of the Shams Creative Fest returns from Feb. 16-18 at the Shams Business Center, UAE, Sharjah Media City announced. This year’s edition will focus on helping small and medium-sized businesses and entrepreneurs access local and regional markets, as well as supporting the development of content creators and new talent. “The festival serves as a regional platform to elevate small and medium-sized projects, enrich creative capabilities, provide a supportive environment for national competencies, and find the best inspiring solutions to enhance the effectiveness and sustainability of entrepreneurship and establish an approach to creativity,” said Rashid Abdullah Al-Obad, director of Sharjah Media City. Building upon the success of the inaugural event, which showcased diverse creative projects and facilitated connections among participants, Al-Obad emphasized the festival’s commitment to supporting transformative and impactful ideas within a stimulating and pioneering framework. He added that the festival’s goal is to make a positive impact on communities. The festival provides opportunities for attendees and guests to connect with creators, while also showcasing artistic and musical performances, cultural and entertainment workshops, interactive competitions, and opportunities to win prizes and enter draws.