LONDON: The Center for Government Communication at the Ministry of Media, in collaboration with the Pilgrim Experience Program, has unveiled the latest iteration of Mediathon, an initiative designed to enhance the Saudi media landscape. This year’s installment, titled Hajj and Umrah Mediathon, is dedicated to fostering innovative solutions to address media challenges within the realm of Hajj and Umrah. The revamped Mediathon comprises various stages, including launch, selection, marathon days, qualification, and bridging phases. Participation is open through the online portal mediathon.media.gov.sa. Hajj and Umrah Mediathon aims to elevate the quality of media coverage surrounding Hajj and Umrah by partnering with entities and individuals across all sectors of institutional communication. It invites the submission of innovative media concepts, projects, and initiatives that will improve media related to Hajj and Umrah.