Al Akaria inks deal with Marriott to introduce Autograph hotel brand in Riyadh 

  • 2/22/2024
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RIYADH: Riyadh is set to welcome a new 280-key luxury hotel following an agreement signed by Saudi Real Estate Co., also known as Al Akaria. The deal with Marriott International will introduce the Autograph Collection brand to the Saudi capital, paving the way for the opening of the new hotel, according to a statement. Scheduled to commence construction in 2025, the hotel is anticipated to welcome visitors by 2028 upon its completion, the release added. Ibrahim Al-Alwan, CEO of Al-Akaria Real Estate Co., said: “We are confident that this collaboration will set new standards in luxury hotel hospitality in the region.” This step reflects Al Akaria’s commitment to promoting tourism and hospitality in Riyadh, aligning with the goals of the Kingdom’s Vision 2030 to create appealing destinations for residents and visitors. It also contributes to Saudi Arabia’s aspiration to strengthen its position as a recognized international tourist destination. Moreover, the new hotel will contribute to the development of a mixed-use destination, featuring commercial facilities, restaurants, and entertainment areas. According to Chadi Hauch, regional vice president of lodging development in the Middle East at Marriott International, the tourism industry in the Kingdom is currently undergoing a rapid and visually striking transformation, providing them with various opportunities to expand their presence accordingly. In December, Marriott International announced the commencement of construction for a Ritz-Carlton in the historic town of Diriyah. Preceding this, in November, the hotel operator inked an agreement with Saudi"s Sela Sport to develop two new luxury hotels in the country. In September, the hospitality firm revealed plans for hotels from two of its brands in NEOM’s mountain destination, Trojena. The development includes a W Hotel and a JW Marriott facility, solidifying the partnership between the hospitality giant and the giga-project, according to a statement released at the time.

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