NEOM wrapped up its "Discover NEOM" China tour with a significant event in Hong Kong at M+ in the West Kowloon Cultural District, organized in collaboration with the Belt and Road Office of the Hong Kong government. The event featured a series of presentations by the NEOM leadership team, highlighting the progress of NEOM and the investment opportunities it offers. A special showcase titled ‘Discover NEOM: A New Future by Design’ was a key highlight, offering guests an immersive look into NEOM’s future developments including THE LINE, Oxagon, Trojena, and the luxury island destination, Sindalah. Nadhmi Al-Nasr, CEO of NEOM, expressed gratitude towards the finance and business sectors for their role in the success of the "Discover NEOM" tours. He emphasized the investment prospects for Hong Kong companies in NEOM and looked forward to ongoing collaboration with Hong Kong partners. Algernon Yau, Hong Kong’s secretary for commerce and economic development, welcomed the NEOM team, highlighting Hong Kong"s readiness to support Saudi Arabia"s vision and the Belt and Road Initiative. He stressed the potential for mutual growth and continued cooperation between Hong Kong and Saudi Arabia. The event in Hong Kong marks the latest stop in NEOM’s global roadshow, following successful events in major cities across the world. — SG